Crita is the Sicilian name for clay. Crita like the land that saw us being born and that made us all fall in love. Crita like clay that becomes the indispensable raw material for our products, was born from the idea of a group of friends, Davide and Livio, Sicilians by birth, and Matthias, Austrian but Sicilian for love. Crita took off from our idea and desire to experience new aesthetic forms tracing them back to the tradition of a city whose name, alone, harbors the power to evoke pottery wheels: Caltagirone. Crita starts from the Sicilian baroque spirit and the restless southern soul merging it with the linearity and simplicity of the north, into a collective embrace with Europe, its history and its peoples.